Nothing says cringe quite like Hillary Clinton being folksy. Here is the entire script of her new ad, “Scranton”:

[Clinton :] This is me in Scranton, where my father was raised, and my grandfather worked in the lace mill.
Every August, we’d pile into the car and head to our cottage on Lake Winola.
There was no heat, or indoor shower–just the joy of family.
I was raised on pinochle and the American dream.
I still have faith in that dream
It’s just been neglected a little.
We all need to dream it again
And I promise we will.
I’m Hillary Clinton and I approved this message.

Overcompensation is the hallmark of such Hillary efforts: “no heat, or indoor shower–just the joy of family,” “raised on pinochle and the American dream.” Just think what $110 million would have been if the American dream hadn’t “been neglected a little.”

She is somehow incapable of avoiding self-parody. After the miserable reception her gift-wrapped policy Christmas ads received, she should have recognized her weakness in the cute and quaint department. But Hillary refuses to assess her faults. She just indulges them repeatedly until everyone else does.