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n the  1970s, Britain teetered on the precipice. Inflation and unemployment soared; the economy staggered under the weight of overmanned and unprofitable nationalized industries; the unions held government to ransom; and terrorism and civil disorder stalked the country.

During the decade that followed, the prospects of “the sick man of Europe” were seemingly transformed. With the free market unleashed and the authority of the democratic government restored, inflation fell, growth resumed, and the unions were tamed. Britain became the laboratory for an experiment—privatization—that would transform not just its economy, but that of many countries throughout the world that came to look to it for inspiration.

More than any other Briton, one person was responsible for this about-turn: Margaret Thatcher. The foundations for what came to be known as the Thatcher revolution were laid in the four years she spent as leader of the Opposition before the Conservative Party she led was returned to power at the 1979 general election. During this period, much of the groundwork was done by a curious and unlikely triumvirate. Thatcher, the daughter of a shopkeeper and Methodist lay preacher from the provincial Middle England town of Grantham, was both the leader and the follower of the other two. They were Sir Keith Joseph, the scion of a wealthy Anglo-Jewish family, and Alfred Sherman, a former Communist working-class Jew from London’s East End whose parents had fled Czarist Russia.

Traditionally, the relationship between Jews and the Conservative Party had been one of mutual distrust. It was the Tories, for instance, who had attempted to shut the door to Jewish immigrants at the turn of the 20th century, while it was the Labour Party in which many of their sons and daughters would find a sympathetic home. An all-too-common mix of snobbery and anti-Semitism dominated the upper echelons of the Conservative Party, seemingly undisturbed by the fact that, by the 1930s, upward mobility began to enable some Jews to leave behind the socialist citadels of the inner cities and find a home in Tory-voting suburbia.

After the war, the association between the Tory Party and prewar appeasement, indifference verging on hostility to the birth of the state of Israel, and occasional manifestations of anti-Semitism among its grassroots membership meant that many Jews continued to shun it. There were only two Jews on the Tory benches in the House of Commons in the 25 years between 1945 and 1970—as against, at its peak, 38 Jewish Labour MPs in 1966. During the 1970s, this began to shift: Further demographic changes within the Jewish community, Labour’s drift toward anti-Zionism, and the more meritocratic bent of the Conservative Party, begun under Prime Minister Ted Heath (1970–74) and accelerated by Thatcher, dramatically increased the number of Jews voting Tory and sitting on the party’s benches in parliament.

If the Tory Party had historically been unwelcoming toward Jews, it had also had little time for intellectuals. While the notion of the Conservatives as the “stupid party,” as Britain’s only Jewish prime minster called it, was overblown, it was also true that many Tories regarded ideas and those who traded in them as suspect and a distraction from the party’s mission to govern the nation unencumbered by the kind of intellectual baggage that might hinder its ruthlessly successful pursuit of power.

Thatcher, Joseph, and Sherman would change all that.

When Thatcher unseated Heath as the Conservative Party’s leader in February 1975, the party was suffering an acute crisis of confidence. Heath had lost three of the four elections he had fought against Labour’s wily leader, Harold Wilson. The previous October, the Tories had received their lowest share of the vote since 1945.

These political problems were accompanied by—indeed, caused by, Thatcher was certain—a lack of self-belief. For three decades, the Tories had embraced the postwar consensus of Keynesian economics and a welfare state. In 1970, the party’s “Selsdon Manifesto” had promised to break with that ignoble history by freeing up the economy, reining in government, and clipping the wings of the nation’s powerful trade unions. But, barely two years in office, Heath’s government had buckled at the first sign of resistance and executed a less than gracious U-turn: caving into miners in the face of a strike and rolling back some newly introduced restrictions on the unions; ditching fiscal caution in an ill-fated “dash for growth”; and introducing wage and price controls. Its Industry Act, crowed the leader of Labour’s left, Tony Benn, was “spadework for socialism.” As members of the Heath government, Thatcher and Joseph—respectively responsible for the high-spending education and health departments—were implicated in this intellectual and political betrayal. But, unlike many of their colleagues, the two most economically conservative members of Heath’s Cabinet were determined it would be the last.

The son of a former lord mayor of London, Joseph was an improbable revolutionary by both background and temperament. Sherman would later note his ally’s “tendency to wilt under pressure” and aversion to conflict.

And yet Joseph was to be the man who lit the touch paper that, as Sherman put it, “sparked off the Thatcher revolution.”

Thatcher and Joseph shared a common attribute: the sense that they were both outsiders. Hers stemmed from her grocer’s-daughter upbringing, the snobbery and disdain she encountered at Oxford from both the upper-class grandees of the Conservative Association and the liberal intelligentsia that dominated its academic body, and later, her gender, as she sought a safe Tory seat.

His originated from his Judaism. In later life, Joseph suggested that the advantage of being Jewish was that to be successful, “you have to spark on all four cylinders.” To put it less positively, Jews faced greater barriers to achievement than others and so had to be twice as able. Despite his rapid rise through the Tory ranks once he had entered parliament 1956, Joseph remained, in the words of one observer, “almost alien.” Nonetheless, Joseph was very much in the mainstream of postwar moderate Conservatism. He combined a liberal social outlook and concern for the poor with a belief in the importance of entrepreneurship.

Occasionally, as when the Conservatives lost power in 1964, Joseph would signal dissent with the leftward direction in which his party was drifting. In a series of speeches and articles, he bemoaned the Tories’ failure to free Britain from the collectivist constraints Labour had imposed upon it after the war, talking of the need to cut taxes further, give business greater freedom, and, perhaps most significantly for the future, raise the then virtually unheard-of prospect of privatization.

But for the most part he toed the party line, as did Thatcher. Neither indicated any personal misgivings or public signs of disagreement when Heath abandoned the free-market program on which the Conservative government had been elected in 1970.

Joseph’s weakness at this critical moment escaped neither the wrath nor the attention of Alfred Sherman. Sherman’s upbringing in the East End of London was one, he later suggested, in which “you were born a socialist, you didn’t have to become one.”

Struggling to assimilate against a backdrop of barely disguised official anti-Semitism, Sherman became a Communist. “When we deserted the God of our fathers,” he wrote, “we were bound to go whoring after strange gods, of which socialism in its various forms was a prominent choice.” At 17, he went to war in Spain. His turn from Marxism came after World War II, when he studied at the London School of Economics and came upon F.A. Hayek’s The Road to Serfdom. It “set him thinking”—and in 1948 he was expelled from the Communist Party for “deviationism.” In the unpromising terrain of 1950s socialist Israel, where he went to work as an economic advisor, he developed his fervent support for the free market. It was a cause he would vociferously promote on his return to Britain.

The two future collaborators in the Thatcher project first met when Sherman—at this point a journalist for the Daily Telegraph, the house journal of the Conservative Party—came to interview Joseph shortly after he had become a Cabinet minister in 1962. Sherman soon began to help write Joseph’s speeches, including those in which, before the Tories’ return to government in 1970, Joseph first began to tentatively break with the postwar consensus. Sherman was thus dismayed not only by the Heath government’s abandonment of its pre-election free-market pledges, but Joseph’s supposed connivance in this betrayal. He later labeled his friend “a lion in opposition and a lamb in government.”

But the shattering blow of the Tories’ ejection from office in 1974 at the hands of the unions brought the two men back together. “Keith,” Sherman bluntly told Joseph over lunch one day, “the trouble is that you agree with me but you haven’t got the backbone to say so.” While Sherman was a Conservative, his disdain for the establishment did not recognize party labels. The Tories, he believed, appeared to judge virtue by the measure of whether it won them elections. The free-market revolution that he wanted Joseph to lead was designed not simply to sweep away socialism, but to cleanse the Conservative Party of its postwar ideological sins. And so it was that, with Sherman acting as his confessor, Joseph underwent his very public recantation and conversion to Conservatism.

What Sherman would later dub “the London Spring” commenced on June 24, 1974, when Joseph delivered the first of a series of speeches eviscerating the Tories’ record and his own part in it. The introductory lines of this first speech, drafted by Sherman, represented the opening volley in what was to become a five-year assault on the postwar settlement:

This is no time to be mealy-mouthed. Since the end of the Second World War we have had altogether too much Socialism.…For half of that 30 years Conservative Governments, for understandable reasons, did not consider it practicable to reverse the vast bulk of the accumulating detritus of Socialism which on each occasion they found when they returned to office.

Just over two months later, on the eve of 1974’s second election, called by Labour’s Harold Wilson to boost his weak parliamentary position, Joseph returned to the fray once again. He assailed the last Tory government for abandoning “sound money policies,” suggested that it had been debilitated by an unwarranted fear of unemployment, and warned that inflation was “threatening to destroy our society.” His solution—neither “easy nor enjoyable”— was to cut the deficit, gradually bear down on the money supply, and accept that there was a resultant risk of a temporary increase in unemployment.

This was the moment at which the Tories began to break with the principal tenet of Keynesianism—that government’s overriding goal should be to secure full employment. As Thatcher argued in her memoirs, it was “one of the very few speeches which have fundamentally affected a political generation’s way of thinking.” A decade later, when she had been prime minister for five years, the import of Joseph’s words in Preston was clearer still. By that point, Britain was being led by a woman whose government had broken decisively with the policies of its predecessors, placed the defeat of inflation above that of unemployment, and turned monetarism into its economic lodestar. Thatcher had determined that she would not, as Joseph had cautioned against, “be stampeded again” into a Heath-like surrender to Keynes.

But at the time, Thatcher’s response to the Tory defeat in February 1974 was publicly muted. Her pronouncements—“I think we shall finish up being the more radical party”—verged on the anodyne. But she did become a vice-chair of the new Centre for Policy Studies, the think tank that Joseph and Sherman had newly established to “question the unquestioned, think the unthinkable, [and] blaze a trail,” in Sherman’s world. Not for nothing would Geoffrey Howe describe Sherman as “a zealot of the right.” During this period, as she later acknowledged, Thatcher “learned a great deal” from Sherman and Joseph. Thatcher began to attend lunches and seminars at the free-market Institute of Economic Affairs think tank and, as co-founder of the IEA, Lord Harris of High Cross, said, “ponder our writing and our authors’ publications.”

That Joseph would lead while Thatcher followed was not, then, surprising. She had always regarded him as “the senior partner” in their close political friendship. Thatcher urged Joseph to challenge Heath for the Tory Party leadership and discouraged speculation that she herself might seek it. Then Joseph delivered an ill-advised speech on social policy in which he suggested that “the balance of our population, our human stock is threatened” by the birth rates of the poor. It led to a media furor and the abandonment of his still-embryonic campaign. Frustrated, Thatcher stepped into the breach. Two months later, she was elected leader.

In her campaign to take command of the Conservative Party, Thatcher sounded many of the same notes as Joseph: that voters believed too many Conservatives “had become Socialists already” and that Britain was moving inexorably in the direction of socialism, taking “two steps forward” under Labour, but only “half a step back” under the Tories. Nonetheless, she was under no illusions that her victory in the leadership election represented a “wholesale conversion” by the party to her and Joseph’s way of thinking. Over the next four years, the support and counsel of Joseph would prove invaluable.

Thatcher had, in the words of one of her Downing Street policy advisors, “no interest in ideas for their own sake,” but she did regard politics as a clash of opposing philosophies. “We must have an ideology,” she declared to the Conservative Philosophy Group, which was formed in the year she became party leader. “The other side have got an ideology they can test their policies against.” She thus looked to Joseph and Sherman to articulate her “beliefs, feelings, instincts, and intuitions into ideas, strategies, and policies,” in Sherman’s telling. They were the builders of the intellectual edifice for the instincts—that “profligacy was a vice” and government, like a prudent household, should live within its means—that, Thatcher proudly declared, she had learned from “the world in which I grew up.”

Many Tories regarded the very notion of a “battle of ideas” as dangerous nonsense. For others, it was the ideas themselves that were suspect. When Joseph presented a paper in April 1975 urging a break with the “path of consensus” and a much greater defense of “what some intellectuals disparagingly call ‘middle-class suburban values,’ a desire to enjoy economic independence, to be well thought of, patriotism”—it met with a furious response from the Tory Shadow Cabinet. Joseph’s call for the Conservatives to push an agenda of higher defense spending, an assault on union power, deep cuts in public expenditure, and measures to curb immigration and bolster the family was greeted with horror by his colleagues. But as Thatcher’s biographer, Charles Moore, has noted, “this startling paper furnished the main elements of what came to be called Thatcherism, both in specific policy and in general psychological terms.”

Meanwhile, memos, letters, and speeches poured forth from Sherman, invariably urging Thatcher and Joseph to go further and faster. With Sherman as his navigator and companion, Joseph himself assumed the role of outrider— “the licensed thinker scouting ahead in Indian country,” as future MP and Cabinet minister Oliver Letwin put it—helping to open up new territory for the Tory leader to occupy when she deemed it politically safe to do so. Her political antennae, much sharper and more finely attuned than those of Joseph or Sherman, proved critical to this creative mix. They drew fire from the Tory old guard, allowing Thatcher to rise above the fray and then later make public pronouncements that frequently followed the Joseph-Sherman line.

Joseph marked the territory between the two camps clearly. He urged the Tories to reach for the “common ground.” He did not mean the centrist midpoint between the two main parties’ positions, which had been the Conservative approach since the end of the war. He meant the territory where a majority of the public found itself, on the opposite side of the political establishment. As Sherman wrote to Thatcher, in trying to compete with Labour in the ephemeral center ground, the Tories had abandoned the defense of those values—“patriotism, the puritan ethic, Christianity, conventional family-based morality”— that most voters supported. More prosaically, he urged her to speak out on issues such as “national identity, law and order, and scrounging.” He thus provided her with an electoral and moral justification for pursuing a populist political strategy that dovetailed with her own instinctive convictions.

This son of Jewish immigrants would later speak of his disapproval of the term “Judeo-Christian values” and would insist that Thatcher should root her message in her own Methodist upbringing and the Tories’ close relationship with Britain’s Established Church. Thatcher proved more ecumenical. As her close friendship with Chief Rabbi Immanuel Jakobovits illustrated, she saw, and often remarked upon, the close harmony between Judaism and the nonconformist insistence on individual responsibility, community self-help, and the moral necessity of self-improvement and wealth creation imparted by her father. Not for nothing would the Sunday Telegraph later admiringly suggest during her premiership that Judaism had become “the new creed of Thatcherite Britain.”

Sherman’s early political convictions had both positive and negative ramifications. Thatcher said he brought a “convert’s zeal to the task of plotting out a new kind of free-market Conservatism.” What Sherman referred to as his “Communist decade,” he wrote, had taught him “to think big, to believe that, aligned with the forces of history, a handful of people with sufficient faith could move mountains.” His understanding of the left also allowed him to recognize, in a way neither Joseph nor Thatcher intuitively did, the need to cast Thatcherism as an anti-establishment, radical force. Combined with his assiduous wooing of disenchanted former Labour supporters, this helped Thatcher win some high-profile converts, such as the novelist Kingsley Amis, the writer Paul Johnson, and the academic John Vaizey.

The intellectual development of Thatcherism in the 1970s was, of course, the work of many hands. While not by any means exclusively so, many were Jewish and some came from outside the Tory fold. The political scientist Shirley Robin Letwin and her husband, the economist Bill Letwin, both American-born, began to offer advice and assistance with Thatcher’s speeches. While recoiling from her devotion to “Victorian values,” the economist Samuel Brittan was nonetheless an influential exponent of monetarism. His economic commentary in the Financial Times was the only newspaper column Thatcher never missed reading. Arthur Seldon, a founder of the IEA, was a supporter of the Liberal Party who hankered in vain for it return to its Gladstonian belief in limited government. He ensured the flame of free-market economics was not completely extinguished in the 1950s, helped introduce the ideas of Milton Friedman to Britain, and willingly assisted in Thatcher’s effort to smash the postwar settlement.

However, it was Joseph and Sherman who were the preeminent warriors in the battle of ideas. Joseph’s 1976 Stockton Lecture, “Monetarism Is Not Enough,” called for a squeeze on the money supply to bring down inflation, substantial cuts in taxes and spending, and “bold incentives and encouragements” to wealth-creators. It encapsulated the governing agenda and underlying philosophy of the Thatcher governments. Thatcher biographer Hugo Young believed that Joseph’s speeches during this time contained “everything that is distinctive about the economic and political philosophy” of Thatcherism. Joseph took “the moral case for capitalism” into the lion’s den of the campuses, delivering 150 speeches in three years on the virtues of the free market. Despite the frequent attempts of hard-left students to disrupt his appearances, Thatcher later concluded that Joseph’s work had been critical in restoring the right’s “intellectual self-confidence.” She said that “all that work with the intellectuals” helped underlay her government’s later successes.

In the settling of scores that followed her dramatic defenestration in November 1990, Thatcher’s sense of betrayal was evident. Among the few who escaped her harsh words were Joseph and Sherman. In the first volume of her memoirs, which she dedicated to Joseph’s memory, Thatcher wrote simply: “I could not have become Leader of the Opposition, or achieved what I did as Prime Minister, without Keith. But nor, it is fair to say, could Keith have achieved what he did without …Alfred Sherman.”

Joseph and Sherman’s presence underlines the leading role played by Jews in the intellectual regeneration of British conservatism, a prominence akin to—and perhaps even greater than—that played by Jewish neoconservatives in the Reagan revolution.

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