To judge from the dueling e-mails coming out of the McCain and Romney camps in the last few days, one would think we were back in New Hampshire. Romney is the flip flopper, McCain’s team explains; McCain, warns the Romney camp, is a tax-hiking open-borders proponent. However, aside from the e-mails, the race bears little resemblance to the one that took place only three weeks ago, in large part because McCain is running against a different candidate. Gone are Romney’s references to “full spectrum” conservatism and the “three legs of the conservative stool.” Romney’s latest TV ad does not even mention the word “Republican” and touts him instead as a Washington outsider. Phil Klein observes:
This is a clearly a persona that fits Romney much more comfortably, because it’s basically who he is–a moderate Republican businessman who believes that when competently managed, the government can help solve people’s problems.
There are at least a couple of problems with this. First, it assumes the Florida electorate reads no national newspapers and doesn’t watch the debates or national TV news. If this assumption is false, as it surely is, this becomes the “Darrin on Bewitched” problem–a whole new guy shows up and everyone is expected to act like nothing has changed. (Here, the two Romneys look more or less the same, but the transformation is no less startling.) This, of course, has the potential for voters to recognize another Romney “evolution,” this time from conservative stalwart to Ross Perot-like outsider.
The second problem is that there may not be an available voting bloc receptive to Romney’s message. Thompson’s absence and Hucakbee’s retreat from Florida were supposed to leave an opening for the New Hampshire Romney, the conservative standard-bearer. With Giuliani running on his New York success story and McCain on his role straightening out Iraq policy and rooting out government waste, it is not clear there is room for another Mr. Fix-It. Moreover, it is far from clear that Republicans want someone touting the wonders–like universal healthcare coverage–that can be achieved by an active federal government.
Nevertheless, as Klein points out, the newest Romney has a timely message and may be sincere. In that regard, he may actually win.