The McCain team held a media call to kick off what they internally call the “Bio Tour” and what is formally known as “The Service To America Tour.” With stops at McCain Field in Mississippi, McCain’s high school in Alexandria, Virginia, the U.S. Naval Academy and in Florida (where McCain went to naval flight school) the tour, according to Senior Advisor Steve Schmidt, will start the “formal process of introducing Senator McCain to the American people.” Schmidt explained that they will do this through “personal stories” which show how McCain’s life and values were shaped and which McCain hopes to use to “connect his past to the present and to the future.”

Schmidt was asked by Michael Goldfarb of the Weekly Standard about Barack Obama’s association with Tony McPeak and Reverend Wright and what this revealed about Obama’s outlook on Israel. Schmidt began by saying, “Senator McCain just returned from Israel. He is a great friend of Israel.” He then went on to explain that McCain understands the role of Israel in the world’s peace and security and the link between Iraq and Israel, noting that bin Laden had declared that his forces would first defeat the West in Iraq and “then in Israel.” He carefully said, “The American people will make a determination about Barack Obama should he be the nominee.” He did say that McPeak and “others” had made ” a lot of disturbing comments,” but that the focus should be on Obama whose rhetoric is “detached ” from reality and who, Schmidt contends, says he favors a few style of politics but who “day after day makes inaccurate and misleading attacks, many personality based.”

I asked him about Obama’s stated intention to raise income taxes on Americans making $75,000 or more and also raise the capital gains tax. Schmidt responded that after the Bio Tour McCain would devote considerable time to talking about the economy. He then damned Obama with faint praise for being “very articulate and very smooth,” but went on to jab him for contending that taxpayers who make $75,000 are rich. Schmidt said bluntly, ” $75,000 is not rich” and explained that these taxpayers are hardworking people struggling to pay the mortgage and save for college. As for a capital gains tax increase, he said this would have a “disastrous effect on the economy.” He then disputed the conventional wisdom that Democrats would be advantaged in tough economic times, declaring that McCain would win the economic argument and explain how Obama’s tax notions would “literally tank the American economy.”

Other highlights: 1) He denied the allegation by Rep. Heath Shuler that McCain was seeking to block discharge of the SAVE border security bill and 2) When asked about Juan Hernandez (a McCain supporter who has become a lightning rod for criticism from activists who opposed comprehensive immigration reform), Schmidt said that what matters is McCain’s own position: to stress border security first, insist on biometric ID cards and employer sanctions for hiring illegals and only then address the issue of people already here in a “compassionate way.” Pressed again about Hernandez, he repeated that what counts is McCain’s views and went on to say that McCain has consolidated support from conservatives to the same degree George W. Bush had done at the same point in 2000.

Bottom line: Schmidt was careful not to count Hillary Clinton out. But from every indication the McCain team seems prepared and itching to take on Obama.

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