Google’s decision last week to stop censoring in China pointed international attention toward netizens, who have become increasingly bold in advocating for human rights and freedoms. These basement bloggers are putting a new spin on a tool long used by political reformists: music. Online music videos criticizing government corruption and censorship are successfully going viral, even as Beijing’s Internet crackdowns continue.

China Digital Times reports on one such video, “My Brother’s at the Bare Bottom,” which is conveniently translated into English on their blog. (The footnotes at the end help an English-speaking reader pick up on the nuances.)

“My Brother’s at the Bare Bottom” is primarily a criticism of Chinese censorship. But it also confronts the politicization of Chinese language. Beijing repeats its calls for “harmonious society,” a euphemistic justification for one-party rule, repression, and censorship. But the Chinese word for “harmonize” sounds the same as the word for “river crab.” This makes the buttery crustaceans irresistible to dissident mockers.

The success of these videos is enough to make Beijing’s censors … ehm, crabby. “Even the most self-censored Chinese search engine Baidu still can find over 29,000 copies of this song, including on one of the nation’s largest news and game portals, Netease,” the Digital Times writes. “If you search the title of the song on Google? Over 830,000 webpages show up.”

YouTube-genre flicks do not pretend to be catalysts for a social uprising; they’re an end in themselves. But while many feature silly cartoons and vulgar wordplay — take for instance “The Song of the Grass Mud Horse,” explained neatly by CNN here — they are not insignificant. We all remember what MTV perpetrated on the radio star.

Call it “Bare Bottom” exposure: the use of entertainment and humor can influence Chinese culture and thus, eventually, Chinese politics. The rowdy irreverence appeals to a broader, younger audience. In short, these music videos are the creation of a citizenry willing to question its government.

Such an attitude can ignite bigger changes eventually. It has happened before. Take, for instance, the trial of the band the Plastic People of the Universe in Czechoslovakia, which helped rally momentum for Vaclav Havel’s Charter 77, a precursor to Liu Xiaobo’s Charter 08.

A Chinese public willing to think and act independently — even if only online — foreshadows a time when Big Brother could find itself at the bare bottom too.

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