Palin is defining herself with excessive humility, almost to the point of downplaying the extent of her experience & accomplishments. She refers to herself as a hockey mom, says that her husband is still her “guy,” talks about joining the PTA and driving herself to work. There is a conspicuous absence of resume-puffery. The idea is obviously to double-down on her authenticity and outsider-ness. I think it’s working nicely.
Palin the Authentic
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