Hillary Clinton is running for president. And running, as fast as she can, away from Iowa.

The former secretary of state was in Iowa over the weekend for outgoing Democratic U.S. Senator Tom Harkin’s annual steak fry. It’s one of the many Iowa non-campaign campaign events that have made the state’s role in presidential politics both essential and insufferable. And though her husband was on his best behavior, the event still raised the persistent question of whether Bill is helping or hurting his wife’s presidential ambitions.

It’s not a new question, of course: Newsweek asked it in 2007, the last time Hillary was running for president with Bill at her side. But it usually centers on his tendency toward bad behavior and his caddish history with women, at a time when the Democratic Party is running most of its campaigns on its own fabricated war on women. (Monica Lewinsky’s recent return to the news was facilitated by liberals, not mischievous conservatives.)

Yet the Iowa steak fry showed a different side of this possible hindrance: when Bill is doing precisely what the campaign needs of him–generally being the Democrats’ ambassador to anyone who doesn’t live on a coast–he so completely outshines Hillary as to make abundantly clear Hillary’s great weaknesses as a candidate. For one, Bill Clinton likes people. As Michael Barone wrote recently, contrasting the former president with the current one: “If you were in a room with Bill Clinton, he would discover the one issue out of 100 on which you agreed; he would probe you with questions, comments, suggestions; and he would tell you that you enabled him to understand it far better than he ever had before.”

Contrast that with how the Economist describes Hillary’s photo-op at the fry:

Mrs Clinton was the guest star at the 37th and final “Harkin Steak Fry”, a combined outdoor picnic, political fundraiser and gathering of the clans for Iowa progressives, hosted by the state’s outgoing Democratic senator, Tom Harkin. While a crowd of several thousand Democrats waited on a sloping, grassy field below, Mrs Clinton, her husband and Senator Harkin staged a mini-grilling of steaks for the press at a single barbecue grill in a fenced-off enclosure, framed by a handsome tree and a picnic table filled with some patient Iowans. Mrs Clinton gamely posed, pretending to grill a steak that had been pre-cooked for her. After briefly ducking into a small building, she emerged to exchange some careful banter with reporters.

The Duchess of Chappaqua can only pretend to grill a steak, just as she can only pretend to know what a grill is. She was nice enough to go sans tiara to mingle with the press while pretending to mingle with the commoners, but she might have done better not to act as though visiting a remote Amazonian tribe whose language she couldn’t hope to understand.

And where was Bill during all this? Practically crowd surfing:

Ex-President Bill Clinton could hardly be dragged from the press, cheerfully ignoring aides who kept calling “OK, guys, thank you” to reporters, as if we were holding their boss captive, and “Got to go eat a veggie burger” (a reference to Mr Clinton’s heart-conscious vegan diet). He had thoughts to offer on the mid-term elections (Democrats are in better shape than people think) and his red gingham shirt, a gift from his wife (“I worried I looked like a tablecloth in a diner,” he confided).

There is no question Hillary has benefited from her husband’s success, so there is a limit to the debate over whether Bill’s a help or a hindrance. Additionally, the type of weaknesses often matter in politics more than anything. Hillary has an obvious aversion to the commoners. She is not a people person, and does not appear to like the voters whose support she needs. She does not like the press, though they would step in front of a train for her. And the Democratic Party she seeks to lead is, more than ever, disgusted by freethinking individualism and nonconformist behavior. So every interaction with the voters is, for Hillary, a mine field.

And it doesn’t help, either, that the Democrats’ identity politics necessitate a total lack of humor. Their comedians become court jesters at the thought of another Clinton presidency; Stephen Colbert, in his move to late-night television, will go from impersonating Bill O’Reilly to impersonating Giacomo.

It is into this stuffy, grievance-filled atmosphere that Hillary will send Bill, the last liberal not named Brian Schweitzer who can smile without being prodded by an aide to do so. The message from Hillary’s campaign is simple: You probably don’t like me, and I don’t like you; but my husband’s a funny guy, and he’s the free toaster you get by signing up for Hillary.

Is it a winning slogan? Don’t be so eager to write it off. For one thing, this sort of campaign phoniness is usually a hindrance in the early states like Iowa and New Hampshire, especially during a primary contest. But if Hillary’s campaign continues into 2016, there won’t be a primary contest. Iowa voters won’t choose Martin O’Malley over Hillary because she doesn’t grill her own steaks. It’s doubtful heartland voters would choose O’Malley over a root canal, in fact.

Does it hold Hillary back in the general election? Like every version of this question, the answer depends on who her opponent is. But a more interesting question is whether it helps or hurts Hillary to have Bill on the campaign trail with her. Voters may like talking to Bill, but at a certain point they’re going to notice that like actors need stunt doubles, their would-be president needs a schmooze double.

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