Today’s Washington Post article on Bobby Jindal, by Robert Costa and Amy Goldstein, is a great example of how a newspaper’s reporting can be vastly improved by actually embracing ideological diversity. Costa was recently hired by the Post from National Review, where his access to the right side of the political isle had him running circles around other reporters when it came to conservative politics.

And today’s article is refreshingly free of condescension and peppered with actual information and verifiable claims, unlike the treatment Republican rising stars are used to getting in, say, the Washington Post. For example, the article centers on Jindal’s new health-care reform proposal, and rather than parrot DNC talking points that Republicans have no plans or ideas on offer, we read this:

In his 26-page plan, Jindal lays out a lengthy critique of the health law — which he refers to throughout as “Obamacare” — and reiterates his belief that it needs to be entirely done away with. In its place, he sets forth a bevy of ideas that have run through conservative thought for years, in some cases renaming them and in other cases suggesting new variations on old themes.

Indeed, conservatives have been offering ideas–most of them better than the bureaucratic mess and extralegal application of ObamaCare–for years. The article is also interesting for its framing of Jindal within the 2016 presidential landscape. Jindal has long been a favorite of GOP policy wonks and proponents of education reform, but it’s an open question as to whether he could translate that into broader, television-friendly appeal.

The biggest setback to that possibility came when an overly-folksy Jindal delivered the GOP’s response to Obama’s 2009 national address. He was written off, unfairly; after all, Bill Clinton famously cratered at the 1988 Democratic nominating convention only to be nominated himself four years later. But the weakness in Jindal’s delivery was real: he had committed the modern age’s cardinal sin of discarding authenticity in an attempt to be memorable. (He was, but not for the right reasons.)

Jindal seems now to be more comfortable in his own skin:

Putting an emphasis on Jindal’s policy chops has become the latest project for his kitchen cabinet, which includes Curt Anderson, a former political director at the Republican National Committee, and political adviser Timmy Teepell. So is highlighting Jindal’s willingness to articulate an agenda — all while other hopefuls, from Christie to Paul, are making their own strides on the pre-primary stage.

“It’s early, but this is a good time for him to show how he belongs with the rest of those names,” said Charlie Black, a former campaign adviser to Sen. John McCain of Arizona, the GOP’s 2008 presidential nominee.

Jindal has been steeped in the world of health policy since early in his career. In his mid-20s he became secretary of Louisiana’s Department of Health and Hospitals, and then he was named the staff director of a bipartisan commission on the future of Medicare. A few years later, he became an assistant secretary in the Department of Health and Human Services during the presidency of George W. Bush.

Is this a winning strategy? It always depends on the competition, of course, but Jindal is one of the few conservative leaders who could benefit from the enrollment numbers ObamaCare racked up thus far. ObamaCare is far from a success–indeed, even late-night host Jimmy Fallon greeted the “mission accomplished” ObamaCare announcement by noting that “it’s amazing what you can achieve when you make something mandatory, and fine people if they don’t do it — and keep extending the deadline for months.”

But the president’s celebration was telling. The point of the frantic enrollment rush was to try to mitigate what had made the enrollment rush possible in the first place–Obama’s cancellation of Americans’ insurance policies they actually liked–and get them in some way dependent on the state. At the outset, ObamaCare was weakest before it created millions of dependents. That’s the mark Obama was aiming for, not a more serious definition of “success,” which might be well beyond ObamaCare’s reach anyway.

Now the narrative has shifted, and Republicans who want to undo the damage ObamaCare has already done and prevent the damage it threatens to do must concentrate as much or more on the “replace” side of their “repeal and replace” slogan. It’s the first moment, in other words, in the post-2012 election drama that calls specifically for a wonk to step forward, and Jindal has done so. Whether that can enable him to compete with Republicans’ prospective first-tier candidates remains to be seen, but it’s clear he’s at least improved his sense of timing.

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